There’s always been more to Islamic music than the music itself

Bara Kherigi, Awakening’s co-founder & director writes:
“There’s always been more to Islamic music than the music itself.

Behind every song, artist and project are decisions about vision, purpose, creativity, strategy — and business.

When we started Awakening more than two decades ago, there was no blueprint. Just a dream and a belief that faith-inspired music could be ambitious, creative, global — and reach a new generation without losing its purpose.

We took risks. We made mistakes. We learned. And, Alhamdulillah, we built.

This is the first in a series of reels I’ll be sharing from a talk I delivered to young men and women at Inspire Changemakers on ethical entrepreneurship — sharing some of what I’ve learned about Islamic music, creativity, leadership, entrepreneurship and building with purpose.

Still learning. Still building.

Bismillah. Let’s start.”
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Awakening Music is a pioneering global music label with over two decades of creating some of the world’s most recognised faith-inspired Islamic and values-driven music. A subsidiary of UK-based Awakening Worldwide, Awakening Music has operational offices in the UK, USA, Turkey and Egypt. Awakening Music currently represents Maher Zain (Sweden), Mesut Kurtis (Macedonia), Humood AlKhudher (Kuwait), Harris J (UK), Raef (USA) and Jaqlyn (Austria), and has previously represented Sami Yusuf, Hamza Namira and others.

©️ 2026 Awakening Music. A Division of Awakening Worldwide