New Way Now: Ingram Micro transforms B2B distribution with Gemini Enterprise & Google Cloud

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Featured in this video: Sanjib Sahoo, President, Global Platform Group at Ingram Micro

Executive summary: Ingram Micro, a 45-year-old global technology distributor operating in 57 countries, is transforming the B2B tech industry by transitioning from distribution to an outcome-driven platform. Partnering with Google Cloud Consulting, they built Xvantage—an intelligent operating system that uses Gemini models to turn transactions into smart business outcomes. By modernizing its global infrastructure in parallel with daily operations, the company successfully launched ""IDA,"" an interface that stack ranks and optimizes revenue opportunities. This partnership helps Ingram Micro solve complex problems across the B2B supply chain, delivering higher conversion rates and defining the future of technology commerce.

Challenge: Recognizing the need to evolve beyond traditional IT distribution, Ingram Micro wanted to transform its 45-year-old business operating in 57 countries into a modern technology platform by consolidating and modernizing legacy data and infrastructure globally while maintaining seamless daily operations.

Solution: Partnering with Google Cloud Consulting, Ingram Micro developed Xvantage, an outcome-based operating system powered by intelligence. As part of this platform, they launched the ""IDA"" interface, which leverages models built on Gemini to identify and stack rank market opportunities in real-time, connecting supply and demand seamlessly and allowing users to capture revenue opportunities with a significantly higher conversion rate.

Results: The collaboration has fundamentally transformed the B2B tech commerce industry, allowing Ingram Micro to modernize its global legacy infrastructure in a parallel run. By transitioning into an outcome-based platform using Gemini and Google Cloud Consulting, they are solving complex problems for the entire B2B ecosystem and delivering higher revenue conversion rates.

Key takeaways and highlights from our interview with Sanjib Sahoo, President, Global Platform Group at Ingram Micro:

→ “We make about 1500 big and successful technology brands even more successful... reaching to 90% of the world's population.”
→ “It was not easy to transform a company from a distribution to a platform... You're modernizing infrastructure but at the same time, you're not pausing the business. You're operating on it. So you are doing parallel run.”
→ “Google Cloud Consulting helps us to bring life to those bold ideas... co-innovate and match the art of possible with the art of feasible to create the art of viable.”
→ “IDA is a layer. The interface to our customers... We are an operating system that sells outcomes with intelligence. We’re taking the transactions, building our models using Gemini and making the models better.”
→ “We’ve fundamentally transformed the entire industry using the technology... With Google Cloud Consulting, Ingram Micro is solving problems for the entire B2B.”