The Superpower Right Under Your Nose | Jeremy Storton | TEDxBend

What if the key to deeper connection isn’t what you say—but what you smell? Aroma has the extraordinary ability to unlock memory, bridge cultures, and transform ordinary moments into unforgettable experiences. Jeremy Storton reveals how awakening your sense of smell can change the way you connect with people, places, and yourself. Jeremy Storton’s journey into the world of beer began with simple curiosity and a homebrewing hobby in 2007. What started as an interest quickly evolved into a deep exploration of flavor, aroma, and sensory experience, eventually leading him to become one of only a few hundred Advanced Cicerones worldwide and a respected global beer educator.
After tasting thousands of beers across more than a hundred styles, Jeremy became fascinated by a broader realization: humans are far more capable tasters than most people believe. His work now focuses on the connection between aroma, perception, and human potential, exploring how our senses shape the way we experience the world. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx