Dyson Spent $700M on a Car — Then Canceled Everything

In 2019, James Dyson poured $700 million of his own money into building an electric car — then walked away. The car was exceptional. The factory was ready. The team was world-class. So why did one of the most successful inventors of his generation cancel the entire project?This is the full story of the Dyson electric car — and the brutal math of manufacturing that killed it. From single-digit automotive margins to the closing EV window, this is a masterclass in knowing when to quit.

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🗣️ What you'll learn:
• Why Dyson's $700M EV project was NOT a failure
• The margin problem that dooms most car startups
• How sunk cost fallacy destroys companies (and how Dyson avoided it)
• Why the EV market window closed faster than anyone predicted
• The real ROI: how Dyson repurposed the R&D

👤 About: Skyfall Archive covers the business stories most people miss — the billion-dollar bets, the quiet failures, and the decisions that shaped industries.
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