New Way Now: How Hi Luca uses Google AI to launch global marketing campaigns in hours
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New Way Now: How Hi Luca uses Google AI to launch global marketing campaigns in hours
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*Featured in this video:* Victor Ávila, CTO and Co-founder, Hi Luca
Executive summary: Hi Luca, a startup based in Mexico City, is democratizing world-class marketing by helping brands achieve better results with fewer resources. By moving from prototype-level tools to Google Cloud and Gemini Enterprise Agent Platform, Hi Luca built an enterprise-grade multi-agent system that automates the creation of hyper-personalized marketing campaigns. This shift has allowed Hi Luca’s clients across e-commerce to FinTech to collapse campaign launch timelines from weeks to hours. Using Gemini and Google AI Studio, Hi Luca empowers lean teams to compete with Fortune 500 agencies by generating massive quantities of diverse, creative ads in seconds.
*Challenge:* Marketing teams today must communicate with a vast range of buyer personas across multiple products and channels. For lean teams, creating and managing the creative diversity required for different platforms is impossible to scale manually. Before migrating to Google Cloud, marketing startup Hi Luca struggled with non-enterprise prototyping tools that lacked the security, governance, and logging necessary to support global clients. The company needed a new way to provide AI agents with deep brand context while maintaining strict compliance and quality control for creative output.
*Solution:* Hi Luca adopted Google Cloud to build a stable and scalable framework for AI agents. The team uses Google AI Studio to rapidly develop product requirements and refine prompt engineering, ensuring Gemini provides the most accurate results. The tech stack includes BigQuery, Compute Engine, and Google Kubernetes Engine to manage a sophisticated application layer that supports 70% of Hi Luca’s development cycle with AI. With Gemini Enterprise Agent Platform, the team has built a secure environment where even junior developers can build and manage agents while adhering to strict governance and safety protocols.
*Result:* The integration of Google AI has transformed the economic model for Hi Luca’s clients, reducing the cost and time of marketing campaigns while significantly increasing creative output. Campaign production that used to take three to four weeks now takes only hours, and brands can experiment with a massive volume of highly specific ads. As a lean team in Mexico City, Hi Luca now has access to the same high-level technology as the world's biggest agencies, allowing the startup to compete globally and scale its multi-agent systems to support hundreds of new clients.
*Highlights and key takeaways from our interview with Victor Ávila, CTO and Co-founder at Hi Luca:*
→ “We at Hi Luca are excited to work with Google mainly because we believe it's the real leader in development.”
→ “The benefits my clients experience are speed, diversity, and cost. They can launch campaigns faster, they can launch campaigns with creative diversity, and they can spend less to launch one campaign.”
→ “Now we can compete with Fortune 500 companies. We have the talent, and we just needed the technology. Now we have access to that technology.”
Google Cloud products used: Gemini Enterprise Agent Platform, Google AI Studio, BigQuery, Compute Engine, GKE
Learn more:
→ Hi Luca cuts campaign creation from weeks to four hours with Google Cloud https://cloud.google.com/customers/hi-luca?e=48754805
Executive summary: Hi Luca, a startup based in Mexico City, is democratizing world-class marketing by helping brands achieve better results with fewer resources. By moving from prototype-level tools to Google Cloud and Gemini Enterprise Agent Platform, Hi Luca built an enterprise-grade multi-agent system that automates the creation of hyper-personalized marketing campaigns. This shift has allowed Hi Luca’s clients across e-commerce to FinTech to collapse campaign launch timelines from weeks to hours. Using Gemini and Google AI Studio, Hi Luca empowers lean teams to compete with Fortune 500 agencies by generating massive quantities of diverse, creative ads in seconds.
*Challenge:* Marketing teams today must communicate with a vast range of buyer personas across multiple products and channels. For lean teams, creating and managing the creative diversity required for different platforms is impossible to scale manually. Before migrating to Google Cloud, marketing startup Hi Luca struggled with non-enterprise prototyping tools that lacked the security, governance, and logging necessary to support global clients. The company needed a new way to provide AI agents with deep brand context while maintaining strict compliance and quality control for creative output.
*Solution:* Hi Luca adopted Google Cloud to build a stable and scalable framework for AI agents. The team uses Google AI Studio to rapidly develop product requirements and refine prompt engineering, ensuring Gemini provides the most accurate results. The tech stack includes BigQuery, Compute Engine, and Google Kubernetes Engine to manage a sophisticated application layer that supports 70% of Hi Luca’s development cycle with AI. With Gemini Enterprise Agent Platform, the team has built a secure environment where even junior developers can build and manage agents while adhering to strict governance and safety protocols.
*Result:* The integration of Google AI has transformed the economic model for Hi Luca’s clients, reducing the cost and time of marketing campaigns while significantly increasing creative output. Campaign production that used to take three to four weeks now takes only hours, and brands can experiment with a massive volume of highly specific ads. As a lean team in Mexico City, Hi Luca now has access to the same high-level technology as the world's biggest agencies, allowing the startup to compete globally and scale its multi-agent systems to support hundreds of new clients.
*Highlights and key takeaways from our interview with Victor Ávila, CTO and Co-founder at Hi Luca:*
→ “We at Hi Luca are excited to work with Google mainly because we believe it's the real leader in development.”
→ “The benefits my clients experience are speed, diversity, and cost. They can launch campaigns faster, they can launch campaigns with creative diversity, and they can spend less to launch one campaign.”
→ “Now we can compete with Fortune 500 companies. We have the talent, and we just needed the technology. Now we have access to that technology.”
Google Cloud products used: Gemini Enterprise Agent Platform, Google AI Studio, BigQuery, Compute Engine, GKE
Learn more:
→ Hi Luca cuts campaign creation from weeks to four hours with Google Cloud https://cloud.google.com/customers/hi-luca?e=48754805
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