Executive Keynote with Yasmin Dastmalchi | Billboard Latin Music Week 2026

Yasmin Dastmalchi, President of Maybelline New York and essie US, shares how Maybelline has grown over the years, having Miley Cyrus as their brand ambassador and more.

The 2026 Billboard Latin Music Week takes place from Oct. 19-22 at the Faena Forum Miami Beach, serving as a dynamic platform celebrating the heartbeat of Latin music and culture, with a packed week of programming that includes artist conversations, panels, live performances, hands-on workshops, brand activations, networking opportunities and more. Latin Music Week also coincides with the 2026 Billboard Latin Music Awards, set for Thursday, Oct. 22, airing live on Telemundo and Peacock.

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Executive Keynote with Yasmin Dastmalchi | Billboard Latin Music Week 2026

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