Behind LG : Appliance Quality 2 | LG #Shorts

What does quality mean to LG?
“Our goal is to make our products easier and more enjoyable to use. That is the standard of quality we strive for and the goal we have in mind.” — Soyeon Shin, Specialist, LG Electronics Customer Quality Research Lab

What does LG Electronics Customer Quality Research Lab do?
✔ Evaluates and improves product and service quality
From home appliances and AI features to robots and app services, the team evaluates both absolute quality and attractive quality to deliver products and services customers can trust and enjoy.

✔ Runs L-Viewers, a customer feedback program
Customer panels across different age groups get hands-on experience with products before launch and share feedback that helps shape the final product.

🎞️ Discover the story behind LG’s appliance quality in the video.
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