Bella Kay’s Breakout Year: Taking “iloveitiloveiloveit” From TikTok to the Hot 100 | Up & Coming

With her hit song “iloveitiloveitiloveit” reaching No. 17 on the Billboard Hot 100, Bella Kay is breaking out & breaking through. The singer-songwriter sits down with Billboard Up & Coming host Kyle Denis to discuss the making of her breakout album, 'My Reckless Abandon,' where she finds inspiration and what it’s like sharing her music on social media. From college coffeehouse performances to opening for Noah Kahan and Gracie Abrams, Kay opens up about the experiences and influences shaping her as an artist.

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Billboard Up & Coming is a podcast in partnership with SickBird Productions. 

Executive Producers:

Diona DaCosta

Kyle Denis

Producers:

Kayla Forman

Chris George

Editor:

Loli Moura

00:00 Welcome to Billboard Up & Coming with Bella Kay
01:14 Noah Kahan’s tour invite: Bella’s first major cosign
02:18 Remembering her first live show
03:35 Her first fan page and watching the fandom grow
04:25 Bella recommends songs from her catalog
05:17 Growing up in Texas and being the new girl
09:31 How COVID, guitar and theater sparked her songwriting
12:45 Songwriting as a diary—and why lyrics matter
14:30 The breakup that inspired “The Sick”
16:16 How “The Sick” took off on TikTok
17:46 Finding the right label and signing with Atlantic
21:03 The unexpected path of “I Love It, I Love It, I Love It”
22:52 How collaborator Ida Rose helps Bella feel understood
26:08 Building her debut album, My Reckless Abandon
32:00 “A Father’s Lament,” identity and making room for her story
34:00 Turning difficult experiences into songs
35:02 Imposter syndrome, defining success and responding to fans

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Bella Kay’s Breakout Year: Taking “iloveitiloveiloveit” From TikTok to the Hot 100 | Billboard Up & Coming

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