Do not experiment on humans (unless they click accept) | Christina Giakoumaki | TEDxDeree ACG

Are we all just part of a massive, unconsented digital experiment? In this thought-provoking talk, we dive into the dark side of human curiosity and the history of research ethics. From the tragic lessons of the past to the modern reality of "I Accept" buttons, discover how tech platforms are testing on us every day—and why we need to bring human ethics back into the digital age. Dr. Christina Giakoumaki is an Assistant Professor in Communication at Deree–The American College of Greece and Graduate Program Coordinator of the MA in Digital Communication & Social Media. A researcher by training and a rule-examiner by instinct, she has spent over a decade studying how people are persuaded, manipulated, and moved; in advertising, on social media, and increasingly, by artificial intelligence.

Her work has been published in Q1 and Q2 peer-reviewed journals and presented at the American Marketing Association and the British Academy of Management. She holds a PhD in Marketing and Communication from the Athens University of Economics and Business and has served as principal investigator on funded research examining how AI-generated imagery shapes consumer perceptions.
As a long-standing member and chair of an Academic Integrity Committee and a peer reviewer for over a dozen international journals, Christina has sat on both sides of the boundary line in research.
Christina is based in Athens, Greece. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx