Tennis Australia exec on the Australian Open's China push
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Tennis Australia exec on the Australian Open's China push
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China is taking center court in the Australian Open's global growth strategy. The Grand Slam has kicked off its 2027 campaign in Beijing, aiming to engage fans through localized digital content, live events, retail and cultural ambassadors. Tennis Australia says its long-term investment is paying off, with China now one of the tournament's largest international markets.
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