If AI can do what I do, who am I? | Michelle Rozen | TEDxKC

In this candid talk, behavioral scientist Dr. Michelle Rozen argues that the deepest threat AI poses isn't to our jobs, but to our sense of self, and that comforting claims like "AI can't replicate creativity" are quietly eroding trust. Her answer: what we think of as a technology crisis, is a soul crisis wearing a technology costume. Knowing what matters the most to us as individuals is what makes us unique as humans, and what no machine can ever do for us.

Dr. Michelle Rozen, Ph.D. is a behavioral scientist and published researcher who has dedicated her career to one of the most consequential questions of our time: why do human beings resist change, and what does science tell us it actually takes to lead through it?

Her groundbreaking studies on decision-making, goal execution, and AI adaptation have redefined how organizations approach change.

Her extensive research on goal execution where she found that only 6% of people follow through on their goals, became the foundation of her USA Today bestselling book The 6% Club, now translated into multiple languages and recognized globally as a landmark contribution to the behavioral science of human performance.

As artificial intelligence began rewriting the rules of every industry on earth, Dr. Rozen responded the way she always does- with research. Surveying 5,000 professionals across industries, her findings indicated that AI initiatives are stalling because teams are overwhelmed, uncertain, and emotionally unprepared for change. The study was published in the Journal of Social Sciences and became the foundation of her book The Change Doctor's Playbook for Adapting to AI.

Trusted by Fortune 100 and Fortune 500 companies including Pfizer, Coca-Cola, and the American Banking Association, Dr. Rozen brings to every room what is most scarce in the AI conversation: not opinion, not speculation, but evidence. In a world of noise, she offers data. In a world of anxiety, she offers science. And in a world that won't stop changing, she offers the clearest possible answer to the question everyone is quietly asking- not whether AI will change us, but whether we are capable of changing in today’s rapidly evolving world. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx