Why China matters to Miele

Dr. Reinhard Christian Zinkann, Executive Director and Co-Proprietor of Miele, spoke to CGTN Europe at IFA Berlin about the importance of “Made in Germany” to the company’s premium brand and reputation for quality, despite the higher costs of manufacturing in Germany. He also discussed China’s importance as a major market for Miele, where demand for premium products continues to grow. Zinkann said Chinese competitors are becoming increasingly strong, but argued that competition is healthy and that Miele remains confident in the value, quality and brand promise it offers consumers.
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