Why ‘Just Pick a Niche’ Is Bad Advice | Rani Peluso | TEDxAlmansorParkStudio

What if the reason you can't find your niche isn't a lack of clarity, but a lifetime of experience that doesn't fit neatly into one label?

In this personal, humorous and emotional TEDx talk, business and mindset coach Rani Peluso shares how a devastating encounter with a mentor led her to question everything she knew about herself and how her unlikely background in computer programming helped her rediscover her confidence.

Her story challenges conventional career and business advice, revealing why recognising the patterns in your own life may be more powerful than allowing someone else to decide who you should become. Rani Peluso is a business and mindset coach, author and founder of RANI COACHING, with more than 23 years of experience in coaching and personal development. She holds a BSc (Hons) in Science and Computing from London, UK, and spent 15 years working in investment banking before building her coaching business.

An Advanced Demartini Method Facilitator, Rani has developed hundreds of personalised business blueprints helping coaches identify the unique intersection of their strengths, experiences and expertise. She is co-author of Elevate Your Mindset and author of the forthcoming Money.

Mission. Meaning., and has shared her insights through radio, speaking engagements and educational workshops. Fascinated by human behaviour, technology and personal transformation, she explores how seemingly unrelated life experiences can reveal a person’s distinctive contribution. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx