How Apple Took Over Japan | AB Explained
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How Apple Took Over Japan | AB Explained
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Japan was once considered one of the hardest markets in the world for foreign tech companies to crack, yet today the iPhone dominates the country. In this episode, ASIAN BOSS explores and breaks down how Apple succeeded where companies like Nokia struggled, the unlikely role SoftBank and Masayoshi Son played in its rise, and what Japan’s mobile phone history reveals about how foreign brands can actually win in Japan.
Livestream guest submission: https://forms.gle/4AJo154Ho6fX5dDM7
Have you worked in Japan’s tech, mobile, or consumer electronics industries, or helped a foreign company enter the Japanese market? We want to hear your firsthand experience. Tell us what foreign companies still misunderstand about Japan, what actually determines whether a product succeeds or fails here, and what outsiders rarely see about the Japanese market. Submit a short video introduction for a chance to appear in an upcoming AB VOICES livestream and help us give our global audience a deeper, more accurate understanding of Japan.
00:00 - Intro
06:37 - Chapter 1: The Impossible Market
19:13 - Chapter 2: The Takeover
34:18 - Chapter 3: The Next Battleground
Follow us on social media:
TikTok ► https://www.tiktok.com/@asianbossmedia
Instagram ► https://www.instagram.com/asianbossmedia
Facebook ► https://www.facebook.com/asianboss
X ► https://x.com/asianbossmedia
Japan was once considered one of the hardest markets in the world for foreign tech companies to crack, yet today the iPhone dominates the country. In this episode, ASIAN BOSS explores and breaks down how Apple succeeded where companies like Nokia struggled, the unlikely role SoftBank and Masayoshi Son played in its rise, and what Japan’s mobile phone history reveals about how foreign brands can actually win in Japan.
Livestream guest submission: https://forms.gle/4AJo154Ho6fX5dDM7
Have you worked in Japan’s tech, mobile, or consumer electronics industries, or helped a foreign company enter the Japanese market? We want to hear your firsthand experience. Tell us what foreign companies still misunderstand about Japan, what actually determines whether a product succeeds or fails here, and what outsiders rarely see about the Japanese market. Submit a short video introduction for a chance to appear in an upcoming AB VOICES livestream and help us give our global audience a deeper, more accurate understanding of Japan.
00:00 - Intro
06:37 - Chapter 1: The Impossible Market
19:13 - Chapter 2: The Takeover
34:18 - Chapter 3: The Next Battleground
Follow us on social media:
TikTok ► https://www.tiktok.com/@asianbossmedia
Instagram ► https://www.instagram.com/asianbossmedia
Facebook ► https://www.facebook.com/asianboss
X ► https://x.com/asianbossmedia
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