AROMATICA — Our Journey(EN)
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AROMATICA — Our Journey(EN)
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22 years ago,
AROMATICA’s journey began with a small question:
what if we could create a world free from synthetic fragrances and harmful ingredients?
During my university years, I traveled frequently to Australia, where my family lived.
There, I was first introduced to aromatherapy—a culture that focuses on restoring the body’s balance with essential oils and herbs, rather than immediately turning to medicine.
That experience led me to reflect on how many synthetic fragrances and harmful ingredients are commonly used in the cosmetics and household products we use every day.
With a desire to share the value of aromatherapy,
we began by distributing essential oils and organic raw materials.
However, at that time,
there was virtually no market for aromatherapy or organic cosmetics in Korea.
So we made a choice:
to bring aromatherapy into everyday life
by incorporating essential oils into daily-use cosmetics.
Even when the largest ODM manufacturers in Korea told us
that producing organic cosmetics and essential oils was “impossible,”
we brought in a 100kg extraction cauldron,
developed our own formulations,
and began manufacturing ourselves—creating our own path forward.
In 2010, we introduced the EWG standards to Korea,
initiating conversations around ingredient safety in cosmetics.
We also raised questions about sustainability
by advocating for container reuse and recycling.
And yet,
products containing harmful ingredients—such as synthetic fragrances, sulfates, PEGs, silicone oils, and coal tar dyes—
still dominate the market today.
That is why AROMATICA does not stop.
We strive to share the value of aromatherapy with more people,
and to contribute to a healthier daily life
that relies less on hospitals and medication.
By reaching more customers around the world,
we aim to become a brand people can trust—
one that offers safe and reliable choices through AROMATICA alone.
We will continue moving forward toward a healthier world.
To all of our customers,
and to every member of the AROMATICA team and our partners—
we sincerely thank you.
And we dedicate all the glory of this journey to the Lord.
#아로마티카 #AROMATICA
AROMATICA’s journey began with a small question:
what if we could create a world free from synthetic fragrances and harmful ingredients?
During my university years, I traveled frequently to Australia, where my family lived.
There, I was first introduced to aromatherapy—a culture that focuses on restoring the body’s balance with essential oils and herbs, rather than immediately turning to medicine.
That experience led me to reflect on how many synthetic fragrances and harmful ingredients are commonly used in the cosmetics and household products we use every day.
With a desire to share the value of aromatherapy,
we began by distributing essential oils and organic raw materials.
However, at that time,
there was virtually no market for aromatherapy or organic cosmetics in Korea.
So we made a choice:
to bring aromatherapy into everyday life
by incorporating essential oils into daily-use cosmetics.
Even when the largest ODM manufacturers in Korea told us
that producing organic cosmetics and essential oils was “impossible,”
we brought in a 100kg extraction cauldron,
developed our own formulations,
and began manufacturing ourselves—creating our own path forward.
In 2010, we introduced the EWG standards to Korea,
initiating conversations around ingredient safety in cosmetics.
We also raised questions about sustainability
by advocating for container reuse and recycling.
And yet,
products containing harmful ingredients—such as synthetic fragrances, sulfates, PEGs, silicone oils, and coal tar dyes—
still dominate the market today.
That is why AROMATICA does not stop.
We strive to share the value of aromatherapy with more people,
and to contribute to a healthier daily life
that relies less on hospitals and medication.
By reaching more customers around the world,
we aim to become a brand people can trust—
one that offers safe and reliable choices through AROMATICA alone.
We will continue moving forward toward a healthier world.
To all of our customers,
and to every member of the AROMATICA team and our partners—
we sincerely thank you.
And we dedicate all the glory of this journey to the Lord.
#아로마티카 #AROMATICA
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