From K-Beauty Fan to Global Brand Maker | Ilaria Fornari, LANEIGE Global Commercial Division
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From K-Beauty Fan to Global Brand Maker | Ilaria Fornari, LANEIGE Global Commercial Division
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This episode of #MyHashtag features Ilaria Fornari from the GTM (Go-To-Market) Team within LANEIGE’s Global Commercial Division, where she manages the TR (Travel Retail) business. ✨
How did a girl from Italy who fell in love with K-beauty end up joining Amorepacific and helping connect LANEIGE with the world?
1️⃣ Connecting New Beauty: Serving as a bridge between headquarters and overseas subsidiaries to deliver a consistent LANEIGE brand experience to customers worldwide.
2️⃣ From Fan to Maker: Her unique journey of transforming from a passionate K-beauty 'fan' into a 'maker' who actively shapes a global brand.
3️⃣ Life in Korea: Embracing growth as her authentic self in Korea, finding joy in daily life with colleagues, and striking the perfect work-life balance.
Discover Ilaria’s inspiring journey as she transcends borders, fueled by her love for K-beauty, to create beautiful values.
#Amorepacific #AMOREPACIFIC #MyHashtag #Laneige #LANEIGE #GlobalCommercial #GTM #TravelRetail #Kbeauty #GlobalTalent #AmorepacificStories #AMOREPACIFICSTORIES
How did a girl from Italy who fell in love with K-beauty end up joining Amorepacific and helping connect LANEIGE with the world?
1️⃣ Connecting New Beauty: Serving as a bridge between headquarters and overseas subsidiaries to deliver a consistent LANEIGE brand experience to customers worldwide.
2️⃣ From Fan to Maker: Her unique journey of transforming from a passionate K-beauty 'fan' into a 'maker' who actively shapes a global brand.
3️⃣ Life in Korea: Embracing growth as her authentic self in Korea, finding joy in daily life with colleagues, and striking the perfect work-life balance.
Discover Ilaria’s inspiring journey as she transcends borders, fueled by her love for K-beauty, to create beautiful values.
#Amorepacific #AMOREPACIFIC #MyHashtag #Laneige #LANEIGE #GlobalCommercial #GTM #TravelRetail #Kbeauty #GlobalTalent #AmorepacificStories #AMOREPACIFICSTORIES
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