New Way Now: How Huge uses Gemini to accelerate AI-native design and deliver client work faster
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New Way Now: How Huge uses Gemini to accelerate AI-native design and deliver client work faster
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*Featured in this video:* Josh Campo, CEO, Huge
*Executive summary:* Huge, an AI-native design and technology firm, needed to overcome industry fears of AI and help employees focus their high value time. The company built an automated client vetting tool powered by Gemini and an intelligent data platform called "Live" on Google Cloud. By integrating Gemini Enterprise and Google Workspace into its workflows, Huge has reduced the time it takes to win and deliver client work, condensing its concepting phase from weeks to days. Additionally, by using Veo3, the firm is reinventing its video production pipelines to deliver full brand campaigns in just six weeks at a fraction of traditional budgets. This reinvention of what it means to have “AI-native” workflows has created a force multiplier for Huge's nearly 1,000 employees, freeing them from manual tasks to focus on solving complex business challenges and delivering higher-quality solutions to clients.
*Challenge:* Huge is an AI-native design and technology firm that helps enterprises redesign systems, experiences, and operating models to refine their competitive advantages. But as a creative and client services business, it’s navigating an industry fearful of AI change. The company is constantly looking for new ways to turn that fear into excitement for both clients and employees. Operationally, Huge employees were bogged down by low-value tasks, often spending days manually vetting RFPs and calculating client viability through spreadsheets. The firm needed a way to eliminate this friction, encourage hands-on experimentation, and empower its teams to spend their time on solving more complex client challenges and delivering higher quality solutions.
*Solution:* Huge built an automated client vetting tool powered by Gemini. Its new agentic pipeline scans the internet for business profiles and analyzes past business successes to predict project viability (and win probability) in a minute or two, rather than days of manual work. Huge also built "Live," an intelligent data platform on Google Cloud that feeds thousands of data points into automated strategy and creative briefs. By deeply integrating Gemini Enterprise and Google Workspace into its workflows, Huge is speeding up its work across the business. This enables the creative team to explore more ideas and deliver working prototypes and full concepts to clients in a matter of days instead of weeks.
*Result:* By reimagining what AI-native workflows can do to support its business, Huge has reduced the time it takes to win and deliver client work. Instead of spending weeks on concepting, the creative team now operates in days, allowing them to show up to client pitches with full prototypes rather than flat drawings or brainstorms. This speed translates to improved client excitement and trust. The firm also uses Veo3 to reinvent video production pipelines. The company recently completed a full brand campaign from concept to final production in just six weeks at a rate three to four times less expensive than a traditional video budget. By integrating Gemini Enterprise and Google Workspace across its workforce, Huge has created a force multiplier for its nearly 1,000 employees, freeing them from manual tasks so they can focus their time on solving complex business challenges and delivering value to clients.
*Highlights and key takeaways from our interview with Josh Campo, CEO of Huge:*
→ “Gemini Enterprise has fundamentally changed the way we deliver every service line for our clients.”
→ “When people get to experiment with AI for themselves, they see the reality of what's possible, and that drives adoption more than almost anything else.”
→ “The robustness of Google Cloud and its tools gives us confidence that, regardless of what comes in the future, we’ll be able to grow our business how we want.”
*Google Cloud products used:* Gemini Enterprise, Google Workspace, Veo3
Learn more:
→ Grow your business with Google Workspace https://workspace.google.com/lp/business/
→ Meet Gemini: One universal agent for the way you work https://cloud.google.com/gemini-enterprise
*Executive summary:* Huge, an AI-native design and technology firm, needed to overcome industry fears of AI and help employees focus their high value time. The company built an automated client vetting tool powered by Gemini and an intelligent data platform called "Live" on Google Cloud. By integrating Gemini Enterprise and Google Workspace into its workflows, Huge has reduced the time it takes to win and deliver client work, condensing its concepting phase from weeks to days. Additionally, by using Veo3, the firm is reinventing its video production pipelines to deliver full brand campaigns in just six weeks at a fraction of traditional budgets. This reinvention of what it means to have “AI-native” workflows has created a force multiplier for Huge's nearly 1,000 employees, freeing them from manual tasks to focus on solving complex business challenges and delivering higher-quality solutions to clients.
*Challenge:* Huge is an AI-native design and technology firm that helps enterprises redesign systems, experiences, and operating models to refine their competitive advantages. But as a creative and client services business, it’s navigating an industry fearful of AI change. The company is constantly looking for new ways to turn that fear into excitement for both clients and employees. Operationally, Huge employees were bogged down by low-value tasks, often spending days manually vetting RFPs and calculating client viability through spreadsheets. The firm needed a way to eliminate this friction, encourage hands-on experimentation, and empower its teams to spend their time on solving more complex client challenges and delivering higher quality solutions.
*Solution:* Huge built an automated client vetting tool powered by Gemini. Its new agentic pipeline scans the internet for business profiles and analyzes past business successes to predict project viability (and win probability) in a minute or two, rather than days of manual work. Huge also built "Live," an intelligent data platform on Google Cloud that feeds thousands of data points into automated strategy and creative briefs. By deeply integrating Gemini Enterprise and Google Workspace into its workflows, Huge is speeding up its work across the business. This enables the creative team to explore more ideas and deliver working prototypes and full concepts to clients in a matter of days instead of weeks.
*Result:* By reimagining what AI-native workflows can do to support its business, Huge has reduced the time it takes to win and deliver client work. Instead of spending weeks on concepting, the creative team now operates in days, allowing them to show up to client pitches with full prototypes rather than flat drawings or brainstorms. This speed translates to improved client excitement and trust. The firm also uses Veo3 to reinvent video production pipelines. The company recently completed a full brand campaign from concept to final production in just six weeks at a rate three to four times less expensive than a traditional video budget. By integrating Gemini Enterprise and Google Workspace across its workforce, Huge has created a force multiplier for its nearly 1,000 employees, freeing them from manual tasks so they can focus their time on solving complex business challenges and delivering value to clients.
*Highlights and key takeaways from our interview with Josh Campo, CEO of Huge:*
→ “Gemini Enterprise has fundamentally changed the way we deliver every service line for our clients.”
→ “When people get to experiment with AI for themselves, they see the reality of what's possible, and that drives adoption more than almost anything else.”
→ “The robustness of Google Cloud and its tools gives us confidence that, regardless of what comes in the future, we’ll be able to grow our business how we want.”
*Google Cloud products used:* Gemini Enterprise, Google Workspace, Veo3
Learn more:
→ Grow your business with Google Workspace https://workspace.google.com/lp/business/
→ Meet Gemini: One universal agent for the way you work https://cloud.google.com/gemini-enterprise
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