New Way Now: How SMBs work with Google Cloud to make agentic AI an exponential growth multiplier
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New Way Now: How SMBs work with Google Cloud to make agentic AI an exponential growth multiplier
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*Featured in this video:* Sarah Lustenberger, Global Customer Engineering Leader, SMB, Google Cloud
*Executive summary:* Small and medium-sized businesses (SMBs) often operate with lean teams have seemingly endless choices when it comes to adopting AI tools. To help them cut through the noise and empower their limited workforces, Google Cloud works closely with SMB leaders to identify high-impact, use cases to deliver value quickly. Beyond strategic guidance, Google Cloud provides comprehensive, no-cost Cloud Learning Services to educate teams on everything from introductory concepts to agentic implementation. By combining this educational support with an end-to-end AI stack, SMBs can confidently deploy intelligent agents that act as a true force multiplier. Now, lean teams can reduce administrative tasks from hours to just minutes, allowing them to stay ahead of competitors, reach their goals, and successfully transform their businesses for the future.
*Challenge:* Small and medium-sized businesses (SMBs) operate with lean teams wearing multiple hats, yet they have massive aspirations for growth. Many of these businesses are stuck in analysis paralysis when it comes to adopting AI and deciding which tools to use and for what purpose. Even then, the greatest challenge they face isn't necessarily the technology, it’s change management. They have to understand top-to-bottom adoption and identify clear, universal use cases to deliver value quickly rather than conducting isolated departmental experiments, all without clear, pre-existing guidelines. Without the budget to simply hire more staff, SMB leaders need a clear path to cut through the noise, ask for expert help, and deploy agentic AI that empowers their limited workforce to do more with less.
*Solution:* These same SMB leaders are now working closely with Google Cloud to identify high-impact, universal use cases that can be used across their companies. Beyond strategic guidance, Google Cloud supports lean teams through comprehensive, no-cost Cloud Learning Services, providing hundreds of courses and certifications to educate them on everything from introductory AI concepts to agentic implementation. By combining this educational support and expert guidance with Google Cloud’s complete, end-to-end AI stack, SMB leaders are equipped to confidently build intelligent agents, drive top-to-bottom adoption, and move from ideation to value.
*Result:* By adopting agentic AI solutions, lean teams can use technology as a force multiplier to accomplish more with fewer resources. For example, deploying simple, universal use cases—like using an AI tool to summarize documents to prepare for performance reviews—can reduce administrative prep time from hours or days to just minutes. SMB leaders who embrace this new agentic approach and encourage adoption at every level of their organizations are finding that agents are a true accelerant. With the right technology in the right place, teams can stay ahead of competitors, realize their massive aspirations for growth, and successfully transform their businesses for the future.
*Highlights and key takeaways from our interview with Sarah Lustenberger, Global Customer Engineering Leader, SMB at Google Cloud:*
→ “What separates an organization that is getting value out of AI from one that’s talking about it is strategy. Teams have to prioritize it, infuse it into their DNA, and continuously invest. This is not a one and done.”
→ “Small, lean teams need agentic AI more than anybody because they’re already trying to figure out how to accomplish more with very few people. There's nowhere you can do that better than with agents and agentic AI.”
→ “Business leaders need to move past analysis paralysis to take advantage of what exists today because I guarantee their competitors are, and if they aspire to grow quickly, this is the accelerant.”
*Google Cloud products used:* Gemini Enterprise Agent Platform, Google Cloud
*Learn more:*
→ Meet Gemini: One universal agent for the way you work https://cloud.google.com/gemini-enterprise
→ Google Cloud: Make work less work https://cloud.google.com/
*Executive summary:* Small and medium-sized businesses (SMBs) often operate with lean teams have seemingly endless choices when it comes to adopting AI tools. To help them cut through the noise and empower their limited workforces, Google Cloud works closely with SMB leaders to identify high-impact, use cases to deliver value quickly. Beyond strategic guidance, Google Cloud provides comprehensive, no-cost Cloud Learning Services to educate teams on everything from introductory concepts to agentic implementation. By combining this educational support with an end-to-end AI stack, SMBs can confidently deploy intelligent agents that act as a true force multiplier. Now, lean teams can reduce administrative tasks from hours to just minutes, allowing them to stay ahead of competitors, reach their goals, and successfully transform their businesses for the future.
*Challenge:* Small and medium-sized businesses (SMBs) operate with lean teams wearing multiple hats, yet they have massive aspirations for growth. Many of these businesses are stuck in analysis paralysis when it comes to adopting AI and deciding which tools to use and for what purpose. Even then, the greatest challenge they face isn't necessarily the technology, it’s change management. They have to understand top-to-bottom adoption and identify clear, universal use cases to deliver value quickly rather than conducting isolated departmental experiments, all without clear, pre-existing guidelines. Without the budget to simply hire more staff, SMB leaders need a clear path to cut through the noise, ask for expert help, and deploy agentic AI that empowers their limited workforce to do more with less.
*Solution:* These same SMB leaders are now working closely with Google Cloud to identify high-impact, universal use cases that can be used across their companies. Beyond strategic guidance, Google Cloud supports lean teams through comprehensive, no-cost Cloud Learning Services, providing hundreds of courses and certifications to educate them on everything from introductory AI concepts to agentic implementation. By combining this educational support and expert guidance with Google Cloud’s complete, end-to-end AI stack, SMB leaders are equipped to confidently build intelligent agents, drive top-to-bottom adoption, and move from ideation to value.
*Result:* By adopting agentic AI solutions, lean teams can use technology as a force multiplier to accomplish more with fewer resources. For example, deploying simple, universal use cases—like using an AI tool to summarize documents to prepare for performance reviews—can reduce administrative prep time from hours or days to just minutes. SMB leaders who embrace this new agentic approach and encourage adoption at every level of their organizations are finding that agents are a true accelerant. With the right technology in the right place, teams can stay ahead of competitors, realize their massive aspirations for growth, and successfully transform their businesses for the future.
*Highlights and key takeaways from our interview with Sarah Lustenberger, Global Customer Engineering Leader, SMB at Google Cloud:*
→ “What separates an organization that is getting value out of AI from one that’s talking about it is strategy. Teams have to prioritize it, infuse it into their DNA, and continuously invest. This is not a one and done.”
→ “Small, lean teams need agentic AI more than anybody because they’re already trying to figure out how to accomplish more with very few people. There's nowhere you can do that better than with agents and agentic AI.”
→ “Business leaders need to move past analysis paralysis to take advantage of what exists today because I guarantee their competitors are, and if they aspire to grow quickly, this is the accelerant.”
*Google Cloud products used:* Gemini Enterprise Agent Platform, Google Cloud
*Learn more:*
→ Meet Gemini: One universal agent for the way you work https://cloud.google.com/gemini-enterprise
→ Google Cloud: Make work less work https://cloud.google.com/
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