Do preteens need skin care? | DW Documentary

They're known as "Sephora Kids," preteen influencers who showcase their elaborate — and sometimes expensive — skincare routines on TikTok and Instagram. But according to experts, children so young generally don't need these types of skincare regiments, and the trend might carry hidden risks.

Researchers have found that products marketed as safe can sometimes contain chemicals that may damage children's skin and potentially affect their physical development. They also warn that early exposure to beauty standards and ads could have a negative impact on their mental health. Despite this, cosmetic brands are increasingly targeting preteens and teens, especially through social media.

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