Marvel Went Bankrupt. Then It Bet Its Heroes on Its Own Movies. #Shorts
지금 보고 있는 영상
Marvel Went Bankrupt. Then It Bet Its Heroes on Its Own Movies. #Shorts
조회수 198
영상 설명 · 눌러서 펼치기
Marvel went bankrupt in 1996 after renting out its biggest heroes. This is the true story of the bet that rebuilt it.
THE TIMELINE (what the record shows)
• Jan. 4, 1996 – Marvel lays off 275 of about 1,700 employees (Bloomberg [1]).
• Dec. 27, 1996 – Marvel files for Chapter 11 bankruptcy protection (Variety [2]).
• 1998 – A federal judge approves a reorganization plan that merges Marvel with Toy Biz; at that point X-Men, Fantastic Four, and Silver Surfer projects were at Fox and The Incredible Hulk at Universal (Variety [3]).
• Sept. 1, 2005 – Marvel closes a non-recourse $525 million film facility arranged by Merrill Lynch, pledging the theatrical film rights to ten characters as collateral (Marvel press release [4]).
• 2008 – Iron Man, the first film Marvel produced itself, earns about $582 million worldwide (Marvel 2008 annual report [5]).
• Aug. 31, 2009 – Disney announces it will acquire Marvel Entertainment for about $4 billion (Disney press release [6]).
SOURCES
[1] Bloomberg, Jan. 22, 1996 (275 of 1,700 employees laid off): https://www.bloomberg.com/news/articles/1996-01-21/what-evil-lurks-in-the-heart-of-ron
[2] Variety, "Perelman takes Marvel to bankruptcy court," Dec. 29, 1996: https://variety.com/1996/scene/vpage/perelman-takes-marvel-to-bankruptcy-court-1117436186/
[3] Variety, "Court backs Marvel on Toy Biz merger," 1998: https://variety.com/1998/biz/news/court-backs-marvel-on-toy-biz-merger-1117478431/
[4] Marvel press release (SEC filing), Sept. 6, 2005 — $525M Merrill Lynch film facility: https://www.sec.gov/Archives/edgar/data/933730/000111667905002263/ex99-1.htm
[5] Marvel Entertainment 2008 Annual Report (Iron Man $582M worldwide; collateral list): https://www.sec.gov/Archives/edgar/vprr/0901/09010324.pdf
[6] The Walt Disney Company, "Disney to Acquire Marvel Entertainment," Aug. 31, 2009: https://thewaltdisneycompany.com/press-releases/disney-to-acquire-marvel-entertainment/
IMAGE & LOGO CREDITS
1290 Avenue of the Americas: Wikimedia Commons, CC BY-SA 3.0. Text cards summarize the sources above; they are not original clippings. All logos and trademarks belong to their owners and appear for factual reference only; no endorsement is implied.
AI DISCLOSURE
The narration is an AI-generated voice (not a real person). Characters are paper-cut silhouettes. Facts come from the sources above.
MORE FROM BIZ & LIFE STORY
Playlist – true business stories: https://www.youtube.com/playlist?list=PLYbMA-YDTwL4
Next episode: https://youtube.com/shorts/XOzQaGrUSZs
What would you put on the line to own your future? Tell us in the comments.
#Shorts #Marvel #BusinessHistory
THE TIMELINE (what the record shows)
• Jan. 4, 1996 – Marvel lays off 275 of about 1,700 employees (Bloomberg [1]).
• Dec. 27, 1996 – Marvel files for Chapter 11 bankruptcy protection (Variety [2]).
• 1998 – A federal judge approves a reorganization plan that merges Marvel with Toy Biz; at that point X-Men, Fantastic Four, and Silver Surfer projects were at Fox and The Incredible Hulk at Universal (Variety [3]).
• Sept. 1, 2005 – Marvel closes a non-recourse $525 million film facility arranged by Merrill Lynch, pledging the theatrical film rights to ten characters as collateral (Marvel press release [4]).
• 2008 – Iron Man, the first film Marvel produced itself, earns about $582 million worldwide (Marvel 2008 annual report [5]).
• Aug. 31, 2009 – Disney announces it will acquire Marvel Entertainment for about $4 billion (Disney press release [6]).
SOURCES
[1] Bloomberg, Jan. 22, 1996 (275 of 1,700 employees laid off): https://www.bloomberg.com/news/articles/1996-01-21/what-evil-lurks-in-the-heart-of-ron
[2] Variety, "Perelman takes Marvel to bankruptcy court," Dec. 29, 1996: https://variety.com/1996/scene/vpage/perelman-takes-marvel-to-bankruptcy-court-1117436186/
[3] Variety, "Court backs Marvel on Toy Biz merger," 1998: https://variety.com/1998/biz/news/court-backs-marvel-on-toy-biz-merger-1117478431/
[4] Marvel press release (SEC filing), Sept. 6, 2005 — $525M Merrill Lynch film facility: https://www.sec.gov/Archives/edgar/data/933730/000111667905002263/ex99-1.htm
[5] Marvel Entertainment 2008 Annual Report (Iron Man $582M worldwide; collateral list): https://www.sec.gov/Archives/edgar/vprr/0901/09010324.pdf
[6] The Walt Disney Company, "Disney to Acquire Marvel Entertainment," Aug. 31, 2009: https://thewaltdisneycompany.com/press-releases/disney-to-acquire-marvel-entertainment/
IMAGE & LOGO CREDITS
1290 Avenue of the Americas: Wikimedia Commons, CC BY-SA 3.0. Text cards summarize the sources above; they are not original clippings. All logos and trademarks belong to their owners and appear for factual reference only; no endorsement is implied.
AI DISCLOSURE
The narration is an AI-generated voice (not a real person). Characters are paper-cut silhouettes. Facts come from the sources above.
MORE FROM BIZ & LIFE STORY
Playlist – true business stories: https://www.youtube.com/playlist?list=PLYbMA-YDTwL4
Next episode: https://youtube.com/shorts/XOzQaGrUSZs
What would you put on the line to own your future? Tell us in the comments.
#Shorts #Marvel #BusinessHistory
