Peugeot Media art Launch _ Rebirth
지금 보고 있는 영상
Peugeot Media art Launch _ Rebirth
조회수 232
영상 설명 · 눌러서 펼치기
《Rebirth》
《Rebirth》 is a media art piece that reinterprets the sensory and technological essence of the Peugeot ALL NEW 3008 through the language of light and rhythm.
By utilizing multi-channel media in spatial composition, the work transforms the automobile from a functional object into a sensory experience, inviting the audience to immerse themselves and participate with their presence.
In the beginning, flickering points of light sketch the outline of the 3008 in darkness, symbolizing the emergence of form and presence.
As the piece progresses, lasers and displays gradually overlay the vehicle with texture and curves, while the fastback line evolves into a wave of living energy.
Peugeot’s signature design elements—the i-Cockpit, the 3 Claws lights, and the lion-inspired silhouette—expand into a full spatial media expression, guiding the audience into an experience as if traveling through a heart made of light.
In this moment of unveiling, the audience is invited not just to “see” the car,
but to undergo a rebirth—to experience the feeling of becoming something new, through the sensory essence of Peugeot.
Collaboration brand : Peugeot
Art Director : 유 환 (HWAN)
Media artist : 유 환 (HWAN)
Sound artist : Neo303
Support : 김문정, 백종훈
Instagram: https://www.instagram.com/HWAN.MEDIAART/
Home: https://youhwan.com/
E-mail: [email protected]
《Rebirth》 is a media art piece that reinterprets the sensory and technological essence of the Peugeot ALL NEW 3008 through the language of light and rhythm.
By utilizing multi-channel media in spatial composition, the work transforms the automobile from a functional object into a sensory experience, inviting the audience to immerse themselves and participate with their presence.
In the beginning, flickering points of light sketch the outline of the 3008 in darkness, symbolizing the emergence of form and presence.
As the piece progresses, lasers and displays gradually overlay the vehicle with texture and curves, while the fastback line evolves into a wave of living energy.
Peugeot’s signature design elements—the i-Cockpit, the 3 Claws lights, and the lion-inspired silhouette—expand into a full spatial media expression, guiding the audience into an experience as if traveling through a heart made of light.
In this moment of unveiling, the audience is invited not just to “see” the car,
but to undergo a rebirth—to experience the feeling of becoming something new, through the sensory essence of Peugeot.
Collaboration brand : Peugeot
Art Director : 유 환 (HWAN)
Media artist : 유 환 (HWAN)
Sound artist : Neo303
Support : 김문정, 백종훈
Instagram: https://www.instagram.com/HWAN.MEDIAART/
Home: https://youhwan.com/
E-mail: [email protected]
유환 YOUHWAN 다른 영상
Tunnel of light _ Part.2 Highlight
조회수 211
'그르릉, 와르르, 우르릉' 미디어파사드 ( Grrr, Crack, Rumble _ Mediafacade )
조회수 209
Tunnel of light
조회수 310
Tunnel of light _ 2025 Han River light festival
조회수 107
빛의 터널, Tunnel of light _ 한강라이트 빛섬축제 2025
조회수 528
Peugeot Media art Launch _ Intro
조회수 153
스타벅스 미디어아트 Starbucks Mediafacade - Soil
조회수 129
스타벅스 미디어아트 Starbucks Mediafacade - Microclimate
조회수 201