Prof. Zhang Ying reveals the secret to marketing in China | PKU Open Question
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Prof. Zhang Ying reveals the secret to marketing in China | PKU Open Question
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Understanding people goes a long way in understanding the Chinese market.
Prof. Zhang Ying from the Guanghua School of Management explains why cultural understanding matters when marketing to consumers in China today.
“For a business to succeed, decision makers have to be here; they have to live among the Chinese consumers. It won't work just by looking at the numbers.”
Do you agree?
#PKUOpenQuestion
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Prof. Zhang Ying from the Guanghua School of Management explains why cultural understanding matters when marketing to consumers in China today.
“For a business to succeed, decision makers have to be here; they have to live among the Chinese consumers. It won't work just by looking at the numbers.”
Do you agree?
#PKUOpenQuestion
CONNECT WITH PEKING
Web: http://english.pku.edu.cn
Facebook: https://www.facebook.com/PKU1898/
LinkedIn: https://www.linkedin.com/school/peking-university/
TikTok: https://www.tiktok.com/@pekinguniversity1898
Instagram: https://www.instagram.com/pku1898/
Twitter: https://twitter.com/PKU1898
WeChat: PKU_Eng
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