Ingram Micro transformed a $50B tech distribution with Gemini Enterprise and Google Cloud Consulting

Featured in this video: Dham Pathervellai, Chief Technology Officer at Ingram Micro, and Mukund Gopalan, Chief Data Officer at Ingram Micro. Executive summary: Learn how Ingram Micro, a global technology leader reaching 90% of the world's population, partnered with Google Cloud Consulting to transition from traditional IT distribution to an intelligent, outcome-driven platform. Dham Pathervellai, Chief Technology Officer, and Mukund Gopalan, Chief Data Officer, explain how the company tackled the massive fragmentation of data, logic, and customer experience. By choosing Google Cloud for its strength in data and AI, Ingram Micro built an intelligent data and technical architecture, creating a custom ""AI factory"" and their Intelligent Digital Assistant, IDA, which provides rich internal and external insights in seconds. Discover how Google Cloud Consulting provided the deep expertise and self-enablement support needed to help them adopt these technologies at speed and scale. This partnership enables Ingram Micro to completely build a new foundation and transform their go-to-market strategy from order takers to order makers, boosting productivity across the entire B2B ecosystem without a traditional lift-and-shift modernization. Challenge: Transforming a 45-year-old, $50 billion tech distributor presents massive complexities with no playboo. The primary hurdle was severe fragmentation of data, logic, and experience across 1,500 vendors and millions of daily catalog items. Solution: Partnering with Google Cloud Consulting, Ingram Micro built an intelligent layer on top of Google Cloud's data and AI solutions rather than a traditional lift-and-shift, launching ""IDA"" (Intelligent Digital Assistant) to give sales teams deep insights in seconds. Results: This partnership enabled the creation of Ingram Micro's ""AI factory,"" transforming their go-to-market strategy from order takers to order makers. The resulting B2B Xvantage platform has optimized productivity for employees, customers, and vendors alike. Key takeaways and highlights from our interview with Dham Pathervellai, Chief Technology Officer, and Mukund Gopalan, Chief Data Officer at Ingram Micro: → “When you’re trying to transform a 45 year old company with 50 billion dollars, there is no playbook. Google Cloud Consulting is front and center of all that.” → “For us, the biggest problem was the fragmentation. Fragmentation of data, fragmentation of logic, fragmentation of experience.” → “With 1500 vendors and millions of catalog items flowing in almost daily, the quality of that data and how we organize it really sets up the stage for the entire journey along the way.” → “We chose Google very deliberately. We chose Google for its strength in data and AI. These are not pre-existing solutions. Google Cloud Consulting really helps us adopt these technologies at scale, at speed and really create what we call our AI factory.” → “Our IDA (Intelligent Digital Assistant) is completely changing how our go-to-market sales folks are managing our customers... they get all kinds of internal insights and external insights in just seconds and minutes.” → “We didn't do infrastructure modernization. We didn't do a lift and shift. We just completely built a new foundation and an intelligent layer, and an amazing experience on top.” → “It’s not only about Ingram's employees’ productivity, it’s also about the customer’s productivity and the vendor's productivity. With Google Cloud Consulting, Ingram Micro is building a B2B Xvantage platform that is transforming the technology distribution industry

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